Our vision

is to create long-term profitability and contribute to the global green transition by conducting business that benefits more than just ourselves.

Setra's vision, business idea and overarching operational goal

Wood can be almost anything – housing, fuel, underwear, skyscrapers. And it’s renewable.
That’s why we work to encourage more people to choose wood, while striving to become even more sustainable ourselves.

By combining long-term profitability with environmental responsibility, we create value for both our customers and society at large. When a business is profitable for everyone, we call it Greenability. Read more about our vision, business idea, and overarching operational goal.

Vision

Our vision is to create long-term profitability and contribute to the global green transition by doing business that benefits more than just ourselves.

Business Idea

We manufacture and sell high-quality, processed and sawn wood products with reliable delivery performance, for a global market.

Overarching Operational Goal

Setra shall be a leading and profitable player in the wood industry, with a clear focus onsustainability.

About Grönsamhet

If you look up a translation for what “Grönsamhet” means, you’re not going to find one. And that’s because we came up with it by using the Swedish word for “green” and the word for “profitability”. And this encompasses what we aspire to.