2017-01-12

New director puts focus on sustainable business

Anyone who buys wood products from Setra must be able to feel confident. Confident about where the raw material comes from, that it is delivered on time and produced under fair conditions by employees who are experts within their field. These are the views of Setra's new Sustainability Director, Charlotte Thedéen, who wants to broaden the way we look at this issue.

The time when sustainability was synonymous with environment has passed. Now this concept contains so much more. At Setra this is reflected in a new Sustainability Organisation. Here the Environmental, HR and Communications departments work together to ensure that these issues permeate the entire company.

"This work is about our products being renewable and having as little environmental impact as possible, but it is also about seeing the employee perspective and initiatives for a safe working environment," says Charlotte Thedéen, who was previously Setra's Environmental Manager.

"Our customers must be able to rely on what they are buying when choosing wood from Setra," she points out. "Not just planks and boards but also that we accept responsibility for the community in which we operate and never stop working to reduce our emissions."

"I want our customers to understand the value in our products. That wood is renewable and comes from responsibly managed forests. It has a low carbon footprint that they can compare with concrete or steel and reach their own conclusions.

"Setra must also be a transparent company that doesn't cover up emissions or show an embellished facade. "If you read our Sustainability Report you get an honest view of our work. The fact that we publish this is a matter of credibility."

What are Setra's biggest sustainability challenges?

"Our own energy consumption. We are rather electricity-intensive. And our transports, we produce a fairly unprocessed bulk product and often transport it over long distances. Even if transports go by sea, which is more environmentally friendly than road transport, distribution accounts for the biggest emissions."

How does the company work with these issues?

"Right now detailed energy surveys are underway in two of our units. Next year an additional four units will be surveyed. In conjunction with this we will develop proposals for energy efficiency measures such as whether we can operate the compressors in a smarter way, control the drying fans and switch to energy efficient lighting. When it comes to distribution continual cooperation is taking place with our transport providers to find the smartest possible approach. We are also a member of Q3, a forum for sustainable transports which has developed a procurement tool where we place high demands on working environment, road safety and environment for road transports.

Text: Linn Treijs
Photo: Ola Högberg